Stonefly news
- 10/01/08 - inVentiv Health Selected to Provide Integrated Marketing Services for GeneraMedix Inc.
- 9/23/08 - Stonefly Communications Group and Strategyx, LLC Win Strategic Assignment with GeneraMedix Inc.
- 8/7/08 - President and CEO of Stonefly Communications Group Receives Industry Honor
- 7/10/08 - Stonefly Communications Group Wins Assignment with Life Line Screening
- 7/17/08 - Stonefly Communications Group Serves Up "It's Launch Time!"
- 6/6/08 - Stonefly Welcomes New Members
- 5/1/08 - Stonefly Communications Group Launches New Ad Campaign
- 4/12/08 - Stonefly Wins Five-Year Agency-of-Record Assignment with Patheon
- 2/1/08 - Stonefly Wins Three-Year Agency-of-Record Assignment for Leading Global Medical Food Manufacturer
- 1/7/08 - Stonefly Communications Group Honored at RX Club Show
- 1/7/08 - Stonefly Communications Honored at 2007 Global Awards
- 2/7/07 – Stonefly Wins Assignment with ZymoGenetics' RECOTHROM™
| 5/1/08 - Stonefly Communications Group Launches New Ad Campaign |
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Includes Retooled Website and Promotional Materials COLUMBUS, Ohio – May 1, 2008 – Stonefly Communications Group, an inVentiv Health company (NASDAQ:VTIV) and a patient-focused, purpose-driven healthcare advertising agency, recently launched a new promotional campaign that centers on the business-building insights developed by the agency. "The new campaign reflects how insight and execution can lead to defying the odds for our clients' brands," said John Racik, president and CEO of Stonefly Communications Group. "Stonefly has spent the past year identifying valuable insights about our clients' brands that have helped them achieve success in the marketplace. Our agency has focused on digging deeper into the minds of patients, physicians and caregivers to uncover the unique connection to our clients' brands." This very message is illustrated in the agency's new direct mail campaign, which uses images of seemingly unachievable feats, such as walking barefoot on a bed of nails or breaking a concrete block with a hand, to demonstrate how insights can make the impossible become possible. The mailer copy goes on to share insights about the exact amount of pressure needed to prevent injury or puncture when walking on nails or the proper technique for shattering concrete blocks without causing damage to one's hand. "For our clients, it can sometimes be a daunting task to find ways to make their brand stand apart from the pack," said Jim Johnson, EVP, Executive Creative Director of Stonefly. But we've found that even the most intimidating marketing challenges can be overcome when you fully understand your customer and deliver breakthrough creative based on that understanding. We have a remarkable record of growing our clients' brands as a direct result of the insights we've discovered." In addition to the direct mail campaign, Stonefly will be rolling out new print ads and sales materials, as well as launching an enhanced website at www.stoneflygroup.com that includes direct–response tools and new case studies. The retooled site also will serve as a vehicle to communicate with clients. About Stonefly Communications Group Stonefly Communications Group is an insight–focused, marketing, advertising and communications agency dedicated to redefining success for its clients around the world. With a promise to continually innovate, Stonefly's client advisors and creative champions develop actionable strategies that engage audiences with bold strategic, tactical and creative solutions. See how Stonefly can help you BelieveinhealthSM by visiting www.stoneflygroup.com. About inVentiv Health inVentiv Health (NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the healthcare industry globally. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial and inVentiv Patient Outcomes. inVentiv Health's client roster comprises more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including the top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward–looking statements involve known and unknown risks that may cause inVentiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors. |
