New service provides all the ingredients for a successful product launch
COLUMBUS, Ohio – July 17, 2008 – Stonefly Communications Group, an inVentiv Health company (NASDAQ:VTIV) and a patient-focused, insight-driven healthcare advertising agency, recently introduced a new service offering called It's Launch Time! This service provides all the strategic and creative ingredients needed for a successful product launch in today's promotionally sensitive healthcare marketplace.
"Our new service addresses the ongoing need of mid-sized and emerging companies that have exciting product pipelines, but often don't have the in-house expertise to launch and commercialize their products. It's Launch Time! fills that strategic gap," said John Racik, president and CEO of Stonefly Communications Group. "A product launch is no picnic and not something companies do everyday, but it's an area of expertise that Stonefly brings to the table. It’s Launch Time! is a soup to nuts program that makes commercialization smooth, successful and incredibly cost-effective."
This dynamic of launching a new product is reflected in the agency's newly created website www.itslaunchtime.com, which includes all the ingredients needed for a tasty and satisfying launch. The website also demonstrates how Stonefly's expertise and insights can make a product launch streamlined, smart, cost-effective, and highly successful.
"For our clients, it can sometimes be a very daunting task to launch products and find creative ways to make their brands stand out in the marketplace," said Jim Johnson, EVP, Executive Creative Director of Stonefly. It's Launch Time! is designed to take the guesswork out of the launch process and deliver breakthrough creative during all phases of product commercialization."
About Stonefly Communications Group
Stonefly Communications Group is an insight-focused, marketing, advertising and communications agency dedicated to redefining success for its clients around the world. With a promise to continually innovate, Stonefly's client advisors and creative champions develop actionable strategies that engage audiences with bold strategic, tactical and creative solutions. See how Stonefly can help you BelieveinhealthSM by visiting www.stoneflygroup.com
About inVentiv Health
inVentiv Health (NASDAQ: VTIV) is the leading provider of commercialization and complementary services to the healthcare industry globally. inVentiv delivers its customized clinical, sales, marketing and communications solutions through its four core business segments: inVentiv Clinical, inVentiv Communications, inVentiv Commercial and inVentiv Patient Outcomes. inVentiv Health's client roster comprises more than 350 leading pharmaceutical, biotech, life sciences and healthcare payor companies, including the top 20 global pharmaceutical manufacturers. For more information, visit www.inventivhealth.com.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks that may cause inVentiv Health's performance to differ materially. Such risks include, without limitation: changes in trends in the pharmaceutical industry or in pharmaceutical outsourcing; our ability to compete successfully with other services in the market; our ability to maintain large client contracts or to enter into new contracts; and, our ability to operate successfully in new lines of business. Readers of this press release are referred to documents filed from time to time by inVentiv Health, Inc. with the Securities and Exchange Commission for further discussion of these and other factors. |
