From the anxiety felt by both health care providers and parents, we created a rallying cry for the young hemophilia patients with inhibitor community. After the NovoSeven® campaign, sales exceeded plan by 20% for three consecutive years.

Stonefly created a multi-channel campaign that included innovative tactics, such as renting out Texas Stadium for a patient event during the National Hemophilia Foundation meeting, creating a sales tool that compared injection preparation time in order to re-own “convenience,” as well as creating a robust digital portal for continuing dialogue.